Pantone 2020 年度色發表,19-4052 Classic Blue 經典藍,萬變中的不朽經典

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Introducing the Pantone Color of the Year 2020, PANTONE 19-4052 Classic Blue, a timeless and enduring blue hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of Classic Blue offer the promise of protection; highlighting our desire for a dependable and stable foundation from which to build. As we cross the threshold into a new era, Pantone has translated the hue into a multi-sensory experience to reach a greater diversity of people and provide an opportunity for everyone to engage with the color. We will be tapping into sight, sound, smell, taste, and texture to make the Pantone Color of the Year for 2020 a truly immersive color experience for all. Link in bio to learn more about Classic Blue. #Pantone2020

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千呼萬喚中,Pantone終於發表了2020年的年度色:19-4052 Classic Blue (經典藍),這個自信且優雅的色彩。

冷靜,信心及對萬物的連結感,是今年Pantone 年度色的主軸。在邁向更加未知的未來步伐中,人們有時候會希望能夠在更穩固的基礎上有些依靠。
相較起其他顏色,如同天空以及海洋的藍色一向帶給人們平靜以及安寧的知覺,在快速的社會行進中可以有自己喘一口氣的天地。

Pantone 的色彩研究所總監 Leatrice Eiseman 同時強調,經典藍除了給人一種安心的庇護感外,這樣無垠的一片藍更能激發人們對未來的思維更加開闊,
而當我們寬廣了視野,便能跟世界以及科技有著更多連結,也更能敞開心胸面對多變的每個明天。

Pantone 每年的年度色總有著不同的願景,而這樣的色彩,往往都反應著不同時代的多元個性,
而廣大的影響力,也讓所有的相關設計師們擁有更多元的變化和嘗試。

資料來源:Pantone 官網, Pantone 亞太官網, Pantone Instagram / Facebook